Veronika Noize, the Marketing Coach

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ATTENTION: Small office / Home office (SoHo) business owners:
Are you struggling to find enough clients to keep your business going? Are you wondering if it's time you gave up your dreams and got a "job-job"?

Before you dust off that resume, remember that finding a job is actually HARDER than finding clients, especially if you have a reliable, consistent system for attracting and acquiring all the great clients you've ever wanted!

The Problem: If you're working for yourself, and you haven't got a system in place that brings you prospects on a regular basis, chances are that you're working waaaay harder than you have to, struggling with one of two issues: Either you're working in an endless "feast or famine" cycle in which you've either got clients (perhaps almost more than you can handle) or you're desperately looking for clients; or you just can't seem to get any traction in your business, meaning you are doing lots of stuff but not serving many (if any) clients on a regular basis, and possibly feeling overwhelmed and frustrated because you're working hard but not getting where you want to be.

What You Want: Ideally, you'd like to have a steady stream of prospects who are ready, willing, and able to work with you calling or emailing every week, so that you're as busy acquiring new clients as you are servicing your growing client list. There would be no more sleepless nights, no more endless discussions with your spouse about whether or not your chosen profession is going to "earn out" or provide enough income to keep you from having to go back to a job you hated or simply don't want to do anymore, and no more fears that nobody wants or needs what you offer.

You'd also like to be known, recognized, and trusted as an expert in your chosen field. Maybe not the biggest expert in the world, but certainly respected as someone who really knows what they're talking about, and who has a lot to offer.

The Good News: You're not alone. There are literally thousands and thousands of small business owners just like you, facing the same struggles, the same fears, and the same restrictions that you face. Yes, restrictions: Lack of one thing or another (whatever you don't have "enough" of probably seems like the most important missing element: time, money, support, tools, energy, skills, whatever) that holds you back even though you know you have so much to give if you only got the chance.

What You Need to Do Now: There are certain things you need to do to ensure your success, to create that system for generating business, and to get where you want to be, and I guarantee that you can do them. The question is, will you do them?

Most of us don't struggle for lack of knowing what to do, but from not knowing what to do first, second, third, and so on, and then dealing with the inevitable obstacles that will come up, no matter who we are or what business we're in.

We hear various experts who tell us that one thing or another is the magic bullet, the only important thing we need to do, but usually that's either just not true, or at least not true for us.

What you need to do now is this: Figure out three things, make a commitment, and get the support or accountability you need to make your plans happen.

The three things you need to figure out form the basis of your marketing plan: Your ideal client, your marketing messages, and your vehicles (how you deliver your messages).

The commitment you need to make is to doing what you know you need to do once you've figured out the plan (which consists of the three points mentioned above).

And finally, you need to arrange for the support and accountability of someone you trust to encourage, guide, and help you to get this all done.

Where to Find all This Stuff: You are in the right place, because here is where you will find the tools, information, and support you need to make your business work. And this is where you will find help figuring out your marketing plan, and where you can get the support, encouragement, and guidance to be the success you've only imagined until now.

What to Do Now: The first step is to ask yourself if you are the kind of person who is willing to take responsibility for your own success, and confident enough in your own value to work with an expert to get what you want. If that's you, read this page, and then let's talk about the best approach for you.

Veronika Noize, Marketing Coach to Extraordinary Achievers

Hi, I'm Ronnie Noize, the Marketing Coach. I help small office/home office (SoHo) businesses attract more clients. And not just any clients -- more GREAT clients (the kind that pay with a smile, stay as long as you have products or services they want, and refer their friends, neighbors, relatives, and colleagues until you're so busy you raise your prices, add more staff, and start actually going on those vacations you've always wanted to take).

Many of my clients used to believe that they "hated" to market, but what they really didn't like is doing stuff that doesn't work, is way outside their comfort and/or integrity zone, and takes too much time and/or money for very little in the way of results.

Actually, I hate that, too. Which is why I am a firm believer and practitioner of values-based marketing. Now, marketing in and of itself is not a bad thing, and it doesn't have to be a difficult thing, either, but with so many choices, how does a SoHo business owner figure out exactly what to do when it seems like nobody out there is buying because of the economy?

The answer is simple: Find a place that gives you exactly what you want, what you need, and what will help make you successful. What do you want, what do you need, and what will make you successful? For most of us, what we want, need, and will make us successful is a whole laundry list of resources, actions, accountability, and productive associations. We want and need answers, examples, guidance, feedback, interaction, support, inspiration, education, motivation, and to connect with other like-minded colleagues.

But where to find such a frabjous place? I looked and looked and looked and paid thousands of dollars to internationally known coaches and experts thinking that I would find it for myself in someone else's program, but it just wasn't there, so I created it: The SoHo Mastermind. Find out more at the SoHo Mastermind site.

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Friday, 05 June 2009

Once Upon A Time

I'll never forget the first morning of my new business as a coach, how happy and excited I was to begin doing the work I was called to do.

But just moments later, one glance at my calendar had squelched my enthusiasm.

Why? Because on the very first day of my new business, the day that I had looked forward to and waited for with eager anticpation, there was nothing on my calendar.

No meetings (which was, frankly, a blessing!), but no appointments, either. Not that day, nor the next, nor the next, well, never.

Nothing. Nada. Zilch.

Nothing on my calendar meant nothing to do--no clients to help, no projects to work on, no money to earn. Ouch.

And as hard as I stared at my calendar, no client appointments magically appeared.

All I could think was, OK, seven hours until Oprah. What in the world would I do 'til then?

And then I thought (in a total panic), what if this whole coaching thing doesn't work out for me?

After a few minutes of paralyzing fear, I made what turned out to be a life-changing a decision: I would not let anything get in my way of being successful, period.

That day was the day I began developing a program that would attract clients quickly and easily, because I hated the feeling of fear and helplessness that washed over me like a tidal wave of cold reality water, and I resolved never to feel that way again.

Why am I telling you this? Why am I spilling my guts about my own frailties and foibles?

Because I want you to understand, to see, to know that I started from scratch, with nothing more than an idea for a business (a half-baked idea, at that) and a dream of being successful, and I made it happen.

What does that mean to you? It means if I can make a coaching business work, you can, too. And now, you can use the very same process that I used to build your business.

Before you flip out, don't worry: My process doesn't require any special marketing expertise. (Seriously!) At the time, I hadn't ever attended a marketing class (not even in college), much less read books on marketing.

My process doesn't require a lot of start up funding. As a matter of fact, my total marketing budget for the first few years as a coach was under $100 a month. (And yes, you can learn exactly how I spent that money, as well as get some ideas for a great low-cost high-return marketing budget for your business, too, but more about that later).

My process doesn't depend on luck. While it is true that I seem to have had more than my fair share of "good luck," I believe the reason is that I was prepared to both recognize and seize opportunities as they came up.

Now, I am not promising that you or anyone else will make the same amount of money that I have, or as quickly, because that is up to you.

On the other hand, you might even do better than I did, because you can have the advantage of having a coach who made all the mistakes for you, and who is willing to share her work, but I am getting ahead of myself again here.

You might be smarter, a better or more talented coach, even a kinder person than I, so it is not outside the realm of possibility (probablility?) that you could exceed my results hugely (as some of my clients actually have).

Speaking of talent, the good news is that talent isn't all that is necessary. You just need to know how to prepare yourself, how to present yourself, and how to allow yourself to be successful.

And just in case you are wondering, my process has worked with, shall we say, special populations; that is to say, people with learning and social disabilities as well as other challenges. So, as long as you can read directions and follow a list, you can do what I've done, no problem.

My process doesn't require that you have an existing network fo contacts. One client, a coach, built her business to full in a new city where she didn't know a soul in just a few months, and she's been a roaring success (you have probably heard of her if you are reading this) ever since, using my tools and methods.

So what does my process require? Not a lot, really. Just two things:

First, suspension of disbelief. (Notice that I am asking you to "believe" before you try.) All that is required of you at first is that you put aside the doubts, release the fears, and banish the suspicions about your own ability to build a business long enough to give the process a chance to work. Long enough to put my strategies into action so that you can see the results for yourself.

Yes, I am talking about trust. Yes, you can do this.

Seriously, did you lose any sleep over the fact that Monica and Rachel were able to afford a fabulous two-bedroom apartment in New York City on Friends? Nah, you were willing to suspend your disbelief long enough for the actors to hit their punchlines and make you laugh.

See, you can do this! Believe me, what I ask you to believe will be even easier because it will happen faster (over four months, which is about half a season of a sitcom) and you will be actively involved long enough to learn my strategies, put them into action, and see the results for yourself (which, you have to agree, is more than you will get from 12 weeks of watching reruns).

The second thing my process requires is your commitment. If you don't give the process a chance, it can't work for you! And if you don't actually do the process, it can't work for you, so it does require commitment.

It has been said that if you keep doing what you've been doing, you're going to keep getting what you've already got, which means that your business will stay exactly where it is today unless you choose to do something about it. In other words, if you want things (like your revenue, your client roster, your overall success) to be different (or ideally, better) tomorrow, you have got to do something different today.

So here's the deal: I am encouraging you to do something different, to invest in yourself and your future success by taking a series of steps toward your own more prosperous future. Simply suspend your disbelief that "nothing will work for you" long enough to give yourself a chance to be successful, and commit to making that happen.

If I am wrong (hey, it could happen), nothing will change. But if I am right, using my process will help you to develop the strategies, the tools, the process, and the confidence to succeed, and isn't that what you want?

Yes? Did you say that is exactly what you want?

Excellent! Let's make it happen; here's your link to get started now.

Want more details? Get all the info here.

POSTED BY: Veronika (Ronnie) Noize, the Marketing Coach AT 10:28 pm | Permalink | 0 Comments | E-mail this

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